Black Day Barring

In the mobile phone industry, development is rapid. New features are constantly being introduced to increasingly versatile (and complicated) handsets. With this kind of fast-paced development, it’s important that the services ordered from the operator meet up with the new needs of users. But accidents do happen….at the press of a button. We’re only human.

To many operators it doesn’t seem to matter what happens to their customers if they accidentally use expensive services through their phones. Some of them seem determined to act on what they see as their right to get their money, even if it means going to court. This is why it really does matter who you buy your subscription from.

Cubio wants to prevent you from having a Black Day – that miserable day when you try out your data connection only to accidentally end up racking up an enormous invoice. We don’t want that to happen to you: Black Day Barring (at no extra charge) warns you with a text message if your invoice during an invoicing period exceeds €200. Because we feel that it’s our responsibility. This is especially important if you’re buying a subscription for a minor. No more nasty surprises!

Trust is earned. We hope you’re a satisfied Cubio customer.

Without a data package, 1GB of content downloaded to your phone can cost €1,500 (1.50 €/MB) and from abroad the sum is usually multiplied.


Cubio introduces messaging with ‘wow’ effect

Nokia Siemens Networks supports service with cloud-based, easy to configure platform

Cloud platform integrates social media, SMS, voice and email Showcased at Mobile World Congress 2011, along with other Nokia Siemens Networks cloud-based platforms Cubio, a mobile virtual network operator (MVNO) in Finland, will soon enable its customers, whether consumers, small and medium size businesses (SMEs) or other communications service providers, to enrich the way they communicate with their contacts. The company has selected a cloud-based messaging platform from Nokia Siemens Networks, on top of which they are building applications that help their different customer segments take full advantage of multiple communication channels.

For SMEs, Cubio will offer a customer service solution that ensures no customer call goes unanswered and thus helps to improve the SME’s image when all lines are busy. SMEs can easily subscribe for an interactive voice response (IVR), configure the service via a web portal and guarantee that all customer service calls receive a customized message whether an answer from a call center operator or an automatic service response.

Consumers can use the messaging service to ensure that even if they are not available to take the call, their friends receive a personalized answer via their preferred channel, for example, Plaxo, Twitter, SMS, or email.

"When you first use this application it makes people go 'wow!'. It makes us a much more attractive partner for business customers, especially small and medium sized enterprises. It will also provide a platform for us to further develop our contextual and proactive content and messaging services. Our ambition is to provide more personalized services with local relevance to our end-user segments," said Harry Järn, CEO, Cubio. "We will use the configurable messaging service platform of Nokia Siemens Networks as a key element in the Cubio 2.0 portfolio to delight our customers."

The beauty of cloud-based platform is that since it resides in the internet there is no time-consuming integration in the network and it requires only limited upfront capital expenditure. It enables the quick and easy creation and launch of new applications. For example, it will take only a few minutes for Cubio’s SME customers to register on the portal and use pre-defined templates for their customer centric messaging service that ensures all callers receive a response.

"The simplicity in setting up the service helps operators to focus on innovation and new business segmentation that enables them to generate new revenue and growth opportunities,” said Amir Lahat, head of new business ventures at Nokia Siemens Networks. “Our goal in Startups at Nokia Siemens Networks is to offer innovative cloud-based solutions that help our customers compete in the rapidly changing market. We believe our willingness to create applications together with them ensures better relevance and localization options."

The 'as a Service' business model is attractive for SMEs, because it means they pay as they go. In addition, the ease of setting up and using the service will appeal to both SMEs and consumers alike. There is no need for commercial negotiations or technical efforts for the end users. They can simply subscribe the service from a service provider and accept with ‘one-click’ that the application connects with their social media channels.

Cubio is an example of the kind of new player entering the market and complementing the services of traditional telecom operators. The new messaging service will not only bring new revenue to the MVNO, it will help the host operator maximize the use of its network.

At Mobile World Congress 2011, Fira de Barcelona, 14 – 17 February, Nokia Siemens Networks will showcase the new messaging platform along with other new cloud based solutions. These include

  • cloud based Value Added Service as a Service;
  • a connectivity trading marketplace that helps operators to sell and buy connectivity and capacity on-demand;
  • a telco asset marketplace, which enables the operators to safely expose their telco assets, such as charging, billing, location information, to the developer communities; and
  • a machine-to-machine platform based on cloud.

Customers, press and analysts are welcome to see the solutions at Nokia Siemens Networks’ Experience Center in Hall 8, C01.

About Cubio

Oy Cubio Communications Ltd is based in Finland and is the oldest independent virtual service provider in the market. Cubio is currently undergoing complete reorganization with new ownership structure, strategy and leadership team. The new strategy is strongly focused on “next generation” of value added services. This configurable messaging platform with Nokia Siemens Networks is one of the first implementations of these services.

Cubio offers their customers high quality voice, internet and data services. Cubio serves thousands of enterprises and tens of thousands of consumer customers. Cubio uses the mobile network services of Elisa, the leading provider of the high quality telecommunications services in Finland.

Cubio's customer care is the industry benchmark and provides service in five languages.

Cubio is headquartered in Helsinki, Finland and has a subsidiary in St. Petersburg, Russia.

About Nokia Siemens Networks

Nokia Siemens Networks is a leading global enabler of telecommunications services. With its focus on innovation and sustainability, the company provides a complete portfolio of mobile, fixed and converged network technology, as well as professional services including consultancy and systems integration, deployment, maintenance and managed services. It is one of the largest telecommunications hardware, software and professional services companies in the world. Operating in 150 countries, its headquarters are in Espoo, Finland.

Talk about Nokia Siemens Networks’ news at and find out if your country is exploiting the full potential of connectivity at

Media Enquiries

Nokia Siemens Networks
Johanna Harjula
Media Relations
Phone: +358 7180 31399

Media Relations
Phone: +358 7180 31451

Harry Järn


Cubio appointments

Oy Cubio Communications Ltd.

Effective 18.4.2011. Mrs Kaisa Laihia has been appointed as Marketing Manager, responsible for Cubio’s marketing and brand strategy, marketing communications, content creation and events. Kaisa comes to Cubio from Nokia Siemens Networks, where she worked for over 10 years in various international marketing and marketing-development management positions.


Ph.D. Economics Jarkko Vesa was appointed the company’s Chief Customer Officer (CCO) starting from 1.02.2011. In his role Jarkko is responsible for sales, marketing and customer care. Jarkko came to Cubio from CCC where he served as the Sales Director. He has a very extensive background in setting up sales and call centre operations, as well as creating new and innovative mobile and digital services, and consulting on the same.


HJ M.Sc. Econ. Harry Järn was appointed company CEO starting from 16.8.2010. Harry came to Cubio from Nokia Siemens Networks (NSN), where he was responsible for several international development and management tasks involving financing, sales, financial management, and consulting for 13 years. For the last five years he operated in strategic consulting, providing consulting services for NSN’s global customers.



AA Engineer Ari Asikainen was appointed the company’s Chief Technology Officer (CTO) starting from 1.11.2010. Ari brings with him vast experience in the telecoms business with his 27 years of work with operator and network traffic operations. Ari came to Cubio from Nokia Siemens Networks, where he served in several international technology and network-traffic-operations development and management positions. He was also, among other things, in charge of establishing NSN’s global network operating centre (NOC) in India. Before NSN Ari worked at Radiolinja/Elisa and, as a pioneer in the industry, helped build up Finland’s first GSM network.



VPL M.Sc. Econ. Veli-Pekka Luoma was designated the company’s Vice President, Value Added Services & Content Partnerships starting from 20.09.2010. Veli-Pekka came to Cubio from Vaisala Oyj, where he was in charge of the Global Observation Services business unit. Before Vaisala, Veli-Pekka worked at Nokia Networks for 10 years, where he worked on development and management for sales, financial management and outsourcing services.



natalia Natalia Makara continues as the company’s Vice President, Customer Relations, with a special focus on our Russian clientele.





leena Leena Seppänen-Aaltio continues as the Chief Financial Officer (CFO) of the company.





sf Sebastian Franckenhaeuser was appointed the company’s Regional Sales Manager starting from 01.07.2010. Sebastian came to Cubio from Sonera, where he served as a Sales Manager.